Complete Movement System
MyFirstGym is the global leader in kids fitness and wellness. Their mission is to inspire movement in kids by providing fun and engaging classes for kids aged 7 months to 13 years. We have worked with MyFirstGym since the brand's inception.
The core objective was to create an engaging, interactive platform that inspires movement in kids.
The 'MyMovementBuddy' v2 wearable device
Our team developed an interactive movement gamification wearable and app along with a club/member portal from early conceptualisation to a working MVP, right through to full launch and ongoing technical and marketing support.
The solution has multiple components but is based around a customised wearable fitness tracker that communicates with a mobile app and in club scanner app. These systems communicate with a cloud server which powers all in-club display panels. The system also integrates with a custom-built CRM and other third party providers.
We have worked with MyFirstGym from the very beginning, making valuable leaps in their business through brand management. Ensuring that we keep up with the latest trends in technology and reflecting it back into the company. Helping us to keep up with competition, streamline workflow and make the experience magical for each and every member.
We have also created and managed a comprehensive marketing strategy from design and expertise, through to the use of SEO, social media ads, videography, photography and much more.
The MFG Members Mobile App available on iOS and Android
What we learnt
Working with MyFirstGym has given us the opportunity to work directly with hardware manufacturers and build systems to communicate with BLE hardware. The team has had great experience and input from a technical and marketing point of view, the partnership with MyFirstGym is something that will continue as the brand grows.